Senators Unveil New Marketing Brand: 'The Hill We Choose'
The Hockey NewsBranding veteran Peter Shier reshapes the franchise’s branding to match a new era of "Best in Class.".
Published: Sep 3, 2026, 12:00 pm Added: Sep 3, 2026, 12:52 pm
Branding veteran Peter Shier reshapes the franchise’s branding to match a new era of "Best in Class.".